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With the epic showdown between Electronic Arts’ Battlefield 3 and Activision’s Call of Duty Modern Warfare 3 about to unfold, analysts predict that these two games will sell over $1.4 billion in revenue this fourth quarter. These two titles, alone, will generate 15% of total packaged videogame software sales for the quarter, according to Michael Pachter, videogame analyst, Wedbush Morgan Securities.
Pachter forecasts that Modern Warfare 3 will come out on top with 16 million copies sold worldwide this year. That’s double the sales total he predicts for Battlefield 3, which should sell 8 million copies globally. And that’s just this year. Modern Warfare 3 could sell an additional 8 million copies in 2012 and Battlefield 3 could tally another 2 million units sold next year.
Both EA and Activision have been pushing these huge games with astronomical marketing budgets. Each publisher has spent over $100 million to sell these two titles, including a lavish Call of Duty XP fan event and a towering billboard in Times Square for Battlefield 3. And that doesn’t include the cost of developing Battlefield 3 at DICE and Modern Warfare 3 at Infinity Ward and Sledgehammer Games.
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But at the end of the day, Pachter believes many gamers will end up buying both titles.
“I’d guess that around half of the console copies of Battlefield 3 will be bought by people who also buy Modern Warfare 3, so around 2 to 3 million will buy both,” said Pachter. “I don’t see much cannibalization of the titles.”
Check out the videos below to see what all the hype is about with these two games. Battlefield 3 hits shelves October 25 and Modern Warfare 3 ships on November 8.
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